We know a lot about millennials, a group that will by 2025 account for three quarters of the US workforce. The youngest millennials are now 18 years old, so either in college, in the workforce, or looking to join the workforce. Employers and associations must understand how this group of young professionals learns to offer what these workers are looking for in terms of professional development. You only get one chance when you sign up a millennial, so make sure to show them all the value you offer right away.
One element that defines millennials is the technology they’ve grown up with. Schools, especially in higher education, have instituted eLearning so students can learn on their own timelines, whatever works for them in terms of taking in information. Some students prefer taking their time, while others like to zip through lessons. Learners might finish all of one subject’s assignments then move on to the next, or they could work through assignments for every subject concurrently.
Often, millennials have used more than one learning management system (LMS) to consume eLearning. Their primary schools, secondary schools, and universities, not to mention any extracurricular education pursuits such as MOOCs, all likely use different LMS providers, so millennials have adapted to going back and forth among platforms.
WHAT DOES THAT MEAN FOR ASSOCIATIONS?
Student members, recent college graduates and young professionals expect to access professional development courses online and in a manner that works for them. Regardless of the systems they’ve used in the past, they have learned to learn online and know how flexible and easy it can be.
Millennials don’t want to have to be at their desks to complete a course. They’re always working to maximize their downtime, so they’ll use the app on their phones or tablets. Often that can be difficult when courses are offered straight from your association website, so an LMS can help you cater to your younger members.
WHAT WE KNOW:
If you put those facts together, you understand the large role continuing education should play in your member retention strategy, specifically in your targeted plan to recruit and retain recent college graduates and young professionals.
HOW UPABILITY CAN HELP YOU RECRUIT AND RETAIN MILLENNIAL MEMBERS
An LMS can help you provide the professional development content your younger members want in the flexible, mobile way they want to access it. To help you better understand these younger members, view our webinar that helps you get to know and understand how to recruit and retain millennials for your association. If you don’t yet have an eLearning program or think you could be doing more with your program, register for our next free webinar, which we will present January 23 at 2:30 pm EST.