Header BG Home

Resources to Help You Grow Your Membership Base

Engagement with your members is crucial to understanding what they and prospective members want and need from your association. The UpAbility team constantly surveys the latest research to provide you with best practices for connecting with your members.

re-engage members

What Associations Need to Know to Re-Engage Members

You can’t afford to give your members the same old experience. Yours isn’t the only association in your industry, and it certainly is not the only avenue for professional development. The good news is that you have more to offer to professionals in your industry. Between your long history in the industry and your access to the biggest industry professionals, you have the ability to re-engage members this year.

According to a recent industry member engagement survey, one in five members has lapsed or cancelled their association membership within the last year.

Solve lapsing memberships with more member engagement. Getting those people involved in the association can demonstrate the value your association brings to their lives, keep them invested in the industry you serve, and make sure your association is top of mind. In this e-book, you’ll find 10 strategies to retain members before they lapse.

microlearning

How Microlearning Can Boost Non-dues Revenue

Your members only have about five minutes per day to spend on professional development, so more organizations than ever before are showing interest in microlearning. This eLearning trend maximizes those few minutes by targeting items your members can master quickly, so they not only fit better into members’ schedules but also are easier to remember.

Watch the free webinar recording to learn how creating a microlearning program within your continuing education program can benefit both your association and your members.

5 Essential Elements for Turning Your Online Education Program into a Consistent Revenue Stream

GrowthZone did a survey last year of more than one thousand association executives, and they said that, while their members reported networking as the number one benefit from joining the association, education is a huge element that attracts members, coming in as their second priority.

Providing continuing education is something associations need to do. It’s something your members expect. It’s one touchpoint that members have with your organization that leads to more engagement.

In fact, according to an industry Member Engagement Study, professional development is the arm of the association that makes them feel most engaged. The consistent revenue stream you can bring in stems from the continuing education program you may already have started. This is the program that engages your members the most, and engagement is key when it comes to retaining members.

Download our free guide to learn the five essential elements to turning that program into non-dues revenue.

WOW Your Members with eLearning in 2018

What are your goals for 2018? If they include boosting member retention and engagement, you’re in the right place.

Your association is the crossroads where the best and brightest minds in your industry meet. Offer that special knowledge and skill to your membership by making it accessible in an eLearning program that is easy for your staff to manage and easy for your members to access.

You can do it! Let us show you how in this free webinar. We’ll teach you how to wow your members with a new eLearning program through our discussion on building a content library, getting started with an LMS and motivating your members to join in the program.

MIllennials e-book

How to Recruit and Retain Millennial Members for Your Association

Does your association have a membership recruitment plan specifically to reach Millennials?

The age group makes up one third of the workforce today, having surpassed Generation X in 2015 as the largest share of the US workforce. At the rate Baby Boomers are retiring, Millennials will make up 75 percent of the workforce in the country by 2025. It’s imperative that associations learn more about this group.

In this free guide, we uncover strategies and tactics for not only understanding and recruiting Millennials but also for retaining individuals in this age group as members.

Download the book today for ways you can attract this fast-growing group to your association and how to keep them once they join as members.

live video

The Complete Live Event Video Kit

You may have heard from peers about how they have used live event video capture and streaming to bring in more non-dues revenue and boost engagement from members.

We’re here to tell you that it’s true: streaming video of your live events and recording that video to offer as continuing education courses on your learning management system can help you reach both financial and engagement goals.

Eighty-one percent of internet and mobile audiences watched more live video in 2016 than in 2015, according to Livestream.com. They’re already live streaming on Facebook Live and Twitter, as well as through many other social media networks, so they have the tools and familiarity. Now all they need is the push from your association to consume your video.

Download our free guide to teach you how to capture and live stream video from your next event.

online continuing education

Turn Your Continuing Education Program into Consistent Revenue

Almost three quarters of US adults identify themselves as lifelong learners. Your association brings together the best minds in your field and offers specialized content professionals can’t get anywhere else.

Ask yourself, what are the goals for your association’s current continuing education program? If the main goal for your online training is accreditation access, your association isn’t tapping into that desire of lifelong learners for improved job skills and soft skills.

In this webinar, we uncover strategies and tactics for establishing and maintaining a consistent revenue stream from an online continuing education program.

Create resellable content

How Does My Live Event Become Resellable Content? A Case Study

When you repurpose your association’s content — i.e. turn seminars into podcasts, speeches into blog posts and live events into webinars — you save your organization resources. Maximizing time and money is essential for any association today, but until you understand the process, bringing in additional non-dues revenue through reuse of your live event might seem too difficult to attempt. (more…)

Bi-Monthly Live Demo

Interested in learning more about how UpAbility can make a difference for your organization? Our bi-monthly live demo gives you the chance to hear about key features and join in the discussion. You’ll get a high-level overview of what UpAbility can do and how it fits into association’s plans for professional development and non-dues revenue. Sign up for our next Thursday afternoon webinar HERE.

recruit millennials

Recruit and Retain Millennial Members Through Your LMS

How many Millennial members does your association have? Millennials make up one third of the workforce today, having surpassed Generation X in 2015 as the largest share of the US workforce. At the rate Baby Boomers are retiring, Millennials will make up 75 percent of the workforce in the country by 2025.

Does your association have a membership recruitment plan specifically to reach Millennials?

In this webinar, we uncover strategies and tactics for not only understanding and recruiting Millennials but also for retaining individuals in this age group as members.