The beginning of the year is a time to look ahead to help build your plans for engaging members and boosting non-dues revenue; eLearning is one way to accomplish both of those goals.
Through online training, your organization motivates members to participate through certification, certificates and recognition. Because the information you offer through your continuing education program is so valuable, members will pay to access it, as will non-members in your industry. Your learning management system (LMS) allows you to charge members and non-members differently and to offer discounts.
To learn how to create an eLearning program, view our free webinar. If you already have such a program, read through the trends below to keep your online training program on the cutting-edge.
Consider that YouTube is the second most-visited website in the world. According to the outlet, users upload 300 hours of video to the site every minute and watch almost 5 billion videos on the site each day. Video is highly engaging, and your members are already streaming it online. Now that LMSs like UpAbility are able to livestream directly through your online training software, look for more and more eLearning programs to use video in their courses than ever before.
The eLearning industry has been trending more and more toward mobile learning, but in today’s climate, in which 77 percent of Americans own smartphones and 51 percent of Americans own tablets, the industry is more focused than ever before on making online training programs mobile accessible. Considering that professionals say they only have about 5 minutes of their work day to devote to professional development, your association’s eLearning needs to be available anytime, anywhere to take advantage of your members’ downtime.
With popular websites like Amazon able to recognize return visitors and social networks like Facebook able to target ads to your members based on websites they’ve visited, your members are used to technology adapting to their needs. Your LMS lets you deliver a personalized pathway to your members based on information they give you about themselves and their careers and interests. Your association offers more value to members when they get exactly the content that applies to them rather than having to filter out unuseful (to them) information.
Your members are likely used to virtual and augmented reality in terms of movies and games, but this year, the eLearning industry will dive into using both VR and AR to deepen your members’ experiences as they learn. VR allows your members to practice complex and or high risk tasks, while AR lets them find more information only covered in a shallow manner in that initial course through embedding links. The interactivity between your association’s information and your members is the key driver of this development.
An LMS can help you provide the professional development content your members want when and how they want it: anytime and anywhere. Let us know on Facebook or Twitter if you have questions about creating an eLearning program or about revamping the one you already have.